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The Wine Experience

UX Design
Product Design
Industry
Interactive Experience
ABout The Project
Enhancing the wine-tasting experience through an interactive, guest-driven interface that engages users and adds value for wineries.
My Role
As part of a multidisciplinary team, I collaborated with developers and VFX artists to design the interactive wine-tasting experience—leading the UX and visual design process.
timeframe
24 Weeks
The Problem
Traditional wine tastings can feel formal and intimidating, leaving a gap in how guests explore and connect with the experience.
The Solution
We designed an engaging app that elevates wine tasting into a more dynamic and interactive experience. Through guided tutorials and tasting tools, guests learn directly from each pour. The experience bridges digital interaction with real-world connection, encouraging curiosity and conversation while deepening engagement between guests and wineries.

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